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The Four Observations of an Extraordinary Executive

Posted on June 12, 2008 by Drypen | 0 Comments

The Four Disciplines Discipline 1: To build and maintain a cohesive Leadership Team Discipline 2: To create organizational clarity

Strategic Fit

Posted on June 2, 2008 by Drypen | 0 Comments

The extent to which the activities of a single organization or of organizations working in partnership complement each other in such a way as to contribute to competitive advantage. The…

Media Mix

Posted on June 2, 2008 by Drypen | 0 Comments

After understanding the various aspects of each media separately and the advantages and the limitations of each, we can conclude that no single media would be able to reach the…

Few Definitions of Branding

Posted on June 2, 2008 by Drypen | 0 Comments

David Ogilvy defines brands as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”Kotler defines brands as “A…

Forms of Advertising

Posted on June 2, 2008 by Drypen | 0 Comments

1.Institutional Advertising: This advertising speaks about an organizations corporate image.

Introduction to Summer Projects

Posted on May 31, 2008 by Drypen | 0 Comments

So its summer project time. A time when, dream projects become the buzz on campus. It’s like the first rain after sweltering summer, the first sign of light after a…

What’s Important for a Summer Project

Posted on May 31, 2008 by Drypen | 0 Comments

The summer training interview can be as demanding as the final placement if the organization is serious about the project work. Therefore, it’s advisable to leave nothing to chance.

While facing problems during a summer project

Posted on May 31, 2008 by Drypen | 0 Comments

Typically, you have 8-12 weeks’ time for doing the project. This is the time frame given by the institutes. If you land up with something that doesn’t seem to be…

Things one should know during summer project

Posted on May 31, 2008 by Drypen | 0 Comments

While attending a summer interview make sure that your concepts are very clear. Be ready with some very basic questions like..

Big FMCG sales come in small packages

HAJMOLA – The brand and it's Branding Strategies

MARUTI 800 – The legacy Brand

FAIR & LOVELY The Brand from HUL

The Four Observations of an Extraordinary Executive

Strategic Fit

Media Mix

Few Definitions of Branding

Forms of Advertising

Introduction to Summer Projects

What’s Important for a Summer Project

While facing problems during a summer project

Things one should know during summer project