Posted on May 31, 2008 by | 0 Comments
Porters fives forces model is an excellent model to use to analyse a particular environment of an industry. So for example, if we were entering the PC industry, we would…
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The article focuses on the main aspects of Porter’s generic strategies / porter’s generic forces. The three generic strategies of cost leadership, differentiation, and focus are discussed along with the…
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The world is rapidly shrinking with the advent of faster communication, transportation and financial flows. Products developed in one country – Mont Blanc pens, McDonalds, BMW’s – are finding enthusiastic…
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While studying brands and branding case studies will come across various terms and concepts relating to brands which most companies use in order to define their strategy for branding their…
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Certain factors should be considered before selecting a brand name. They are as follows: Distinguish the product from competitive brands Memorable and easy to pronounce Easy to say, spell and…
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The functional dimension is the product’s attributes and benefits or the tangible properties while the symbolic dimensions are the intangible aspects of the brand. A marketer can combine these two…
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