Big FMCG sales come in small packages
Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some…
Tags: Brand
HAJMOLA – The brand and it's Branding Strategies
Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola,…
MARUTI 800 – The legacy Brand
MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki.…
FAIR & LOVELY The Brand from HUL
FAIR & LOVELY Born: 1978 History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status:…
AMBASSADOR The classic Brand
Born: 1957 History: Owned by the C K Birla-managed Hindustan Motors Ltd. The first Ambassador car, modelled after the Morris Minor, rolled off the assembly line as the first truly…
ONIDA The Brand and its Strategies
Born: 1981 History: Owned by Mirc Electronics Ltd Status: The most recognizable home-grown brand in the highly competitive consumer electronics industry dominated by Korean chaebols such as LG and Samsung.…
Rayomond The Brand and its Branding Strategy
Status: Raymond produces more than 35 million metres of fabric and holds over 60% of the market share in the suit fabric market in India Brand story: In the early…
Brand LUX Case Study
Born: 1929, in India, as a bathing soap History: Owned by global consumer products giant Unilever Plc., the parent company of Hindustan Unilever Ltd (HUL) Status: Enjoys more than 17%…
Brand Horlicks Case Study and Strategies
Born: 1873, in the USHistory: Two Chicago, US-based brothers, James and William Horlick, first patented the malt-based milk drink as baby food. the US
Case Study – Brand Amul The Taste of India
AMUL- The Taste of IndiaBorn: 1946, christened in 1955n 1955 History: Originally marketed by the Kaira District Cooperative Milk Producers’ Union, Anand, it was taken over by the Gujarat Cooperative…