Design as a Brand Differentiation Strategy
Eighty per cent of the earth is covered with water, making it a widely available commodity. Granted, most of the water in earth needs to be heavily purified and filtered…
Tags: Brand Building
Macro Positioning or Category related brand positioning
An important differentiating strategy with an existing product category too crowded is to take the same basic product and position it in another category, provided the attributes of the product…
Brand Building Strategies
Brand extensions often come in the forms of different product category introductions using a common name but emanating from a common expertise pool. This strategy is particularly true in Japanese…
Why is Brand Building Difficult
Why is Building Strong Brands so Difficult It is difficult to build a strong brand in today’s environment. The brand builder can be inhibited by substantial pressures and barriers, both…