Made in Russia – A brand differentiating strategy
Where product is made – Differentiation Strategy ! Mention Vodka, and what country comes to mind? Russia. That is the country people associate with vodka more than any other. One…
Tags: Brand Building Strategies
Design can help to launch a new brand
Design can help to launch a new brand If you are late into the market like Swatch, you can use a distinctive design as design can help to launch a…
Brand Building Strategies
Brand extensions often come in the forms of different product category introductions using a common name but emanating from a common expertise pool. This strategy is particularly true in Japanese…