Made in Russia – A brand differentiating strategy
Where product is made – Differentiation Strategy ! Mention Vodka, and what country comes to mind? Russia. That is the country people associate with vodka more than any other. One…
Tags: brand building strategy
Design can help to launch a new brand
Design can help to launch a new brand If you are late into the market like Swatch, you can use a distinctive design as design can help to launch a…
Specialist a brand differentiating strategy
Even diversified brands started out as specialists. This is going to knock your socks off. Some of the most diversified companies on the market today actually started out as specialists.…