Strong Positioning can work for brands for ever
FIND A STRONG POSITION AND SIT ON IT In 1982, when Nestle (then known as Food Specialities Ltd.) considered launching Maggi instant noodles, the company had the option of choosing…
Tags: Brand Positioning
Product Line Positioning by Usage
Product Line Positioning by Usage To minimize cannibalization, marketers adopt different positions for their brands in the same product category. Differentiation by usage occasion is one such strategy. Union Carbide’s…
Macro Positioning or Category related brand positioning
An important differentiating strategy with an existing product category too crowded is to take the same basic product and position it in another category, provided the attributes of the product…