Pre-crisis time (Public Relations)
Embrace the concept of crises preparedness planning, & affect it.
·Test your plan & refin it in a simulated crises situation.
·Identify your potential adversaries & turn them into advocates. Start now.
·Build & enhance your PR through meaningful corporate communications at all levels.
During crisis (Public Relations)
•Control the situation. By monitoring the situation & responding effectively.
•Fix the problem with visible, humane actions & communicate your solutions to people. Reduce the chances of rumours & misinformation through continuous communications to all internal & external target publics through a number of spokespeople.
•Respond quickly, prudently & sincerely.
Post crisis period
•Continue relationship building
•Continue communicating
•Continue reputation building
