Pre-crisis time (Public Relations)

Embrace the concept of crises preparedness planning, & affect it.

 

• Test your plan & refin it in a simulated crises situation.
• Identify your potential adversaries & turn them into advocates. Start now.Build & enhance your PR through meaningful corporate communications at all levels.

During crisis (Public Relations)

Control the situation. By monitoring the situation & responding effectively.
Fix the problem with visible, humane actions & communicate your solutions to people. Reduce the chances of rumours & misinformation through continuous communications to all internal & external target publics through a number of spokespeople. Respond quickly, prudently & sincerely.

Post crisis period

• Continue relationship building
• Continue communicating
• Continue reputation building

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