How Digitalization has Changed the Traditional Advertising?
Rapid technology advancement and online information has revolutionized the advertising scenario in recent years. With Internet becoming intrinsically important, the number active web users are increasing at a rapid pace. In addition to information gathering and entertainment, today, more and more people browse the internet to learn what, where and how to buy, opening up broader avenues for marketers to explore and reach out to a larger global audience. This amplified consumer behavior has generated innumerable marketing channels for extensive online advertising.
With recent explosion of web usage, the popularity of internet marketing strategy advertising has reached its peak, and has replaced all traditional mediums like magazines, television, newspapers, business cards, radio, brochures, and banners. While there are pros and cons of both traditional and digital advertising, the effectiveness and reach of internet advertisements have been found to exceed dramatically from the former, emerging as a preferred choice for millions of marketers today. After all, online advertising is more cost effective, time efficient, and delivers a better penetration to a larger global audience as compared to traditional advertising mediums.
Today, marketers are not merely limited to the traditional mediums of advertising like radio, newspapers, television, banners, brochure, business cards, etc. In addition to these, they invest in a smarter and more effective online advertising campaign, building a global brand image and generating better leads than ever. Moreover, there are many companies who have strategically switched from traditional advertising to more effective and cost efficient digital advertising, attributing their entire advertising budget to the latter.
While this internet advertising explosion has benefited the marketers significantly, the so-called marketing advertising company is facing a tough challenge. Since people spend more time on internet rather than reading newspapers or watching television, it has become difficult to get advertisements for these traditional mediums. Marketers consider it more profitable to invest in digital advertising rather than spending their money in something that does not generate the desired results. As such, the advertising agencies, design firms, and traditional marketing mediums are having a tough time.
However, at the same time, the impact of conventional advertising and marketing strategies is yet to fade away completely. In remote locations, and even in cosmopolitan cities, the traditional advertising mediums are still a marketer’s best friend. Despite of digital boom, people still read newspapers, watch television, or listen to radio. Every moment they are exposed to outdoor display advertising while on the go. Hence, it cannot be declared yet that digitalization has completely outshined the effectiveness of traditional advertising.
Nevertheless, to achieve maximum reach and build a global brand image, it is important for the marketers to plan and implement a marketing campaign that includes both traditional and modern methods of advertising. At the same time, it should be determined how much you are willing to invest in each of these advertising mediums. However, with maximum reach and cost effectiveness, digital advertising is often the most preferred choice for marketing advertising company.
