Advertising Objectives can be classified as to whether their aim is:
To inform: This aim of Advertising is generally true during the pioneering stage of a product category, where the objective is building a primary demand.
This may include:
- Telling the market about a new product
- Suggesting new uses for a product
- Informing the market of a price change
- Informing how the product works
- Describing available services
- Correcting false impressions
- Reducing buyers
