Times Internet is No. 1 in online media campaign
IT’S Ad-vantage Times. We knew it, 11.1-million (Comscore Media Matrix) exclusive Indiatimes members knew it, and now the world knows it. Media watcher and prominent market surveyor AC Nielsen in a study said Times Internet (TIL) gets maximum number of hits, which in turn also means that Times Internet gets more online media campaigns than any other portal in India.
About 24% of all online display ad campaigns during June-August 2009 was on Times Internet properties, said Nielsen Online AdRelevance study. Yahoo with 21% was ranked second. Just as action speaks louder than words, so does the testimonial by our clients.
Quasar Media co-founder & CMO Manish Vij said: “Quasar always believed in the power of display-based digital marketing and its potential. Nielsen’s Online AdRelevance study has further added credibility to this. Times Internet is no doubt one of the key players in the domain of digital display advertising and we’ve always partnered with them for critical campaigns we do for leading advertisers. The study points out 24% of all online display ad campaigns during the June-August 2009, included Times Internet properties, which we think is remarkable number, and justifies why partnering the Times Group for digital campaigns is relevant.”
Group M business director Ravinder Singh said: “Our association with Times’ online platforms has been yielding fruitful results, especially after significant content changes across Times Network resulting in matured and involved user base. Times’ online properties cut across various target groups, from youngsters to professionals to business tycoons. It will be difficult to ignore such a strong network from your online marketing initiatives.”
Madison account director Sherry Thomas Joseph said: “Indiatimes differentiates itself for being consistently able to deliver on innovation, integration and audience involvement. It gets a decent share of our online advertising budgets for being able to create relevant media space by integrating the brand message with its product.
Times Internet CEO Rishi Khiani said: “Times Internet, with its strategic depth across sites, variety in content and a socio-economic register criss-crossing almost every possible demographic, has been on top of its game in 2009.” He added that this has translated into extraordinary numbers in unique visitors, a fact that has made it a win-win situation for advertisers.
Nielsen Online Ad Relevance, which was launched in India in July 2009, is a syndicated online advertising intelligence tool from The Nielsen Company. It helps in planning and buying of online media and in understanding the composition of the market landscape. Available 24/7, the Nielsen Online AdRelevance interface is updated daily. Besides delivering standard reports such as top 100 websites and top 100 advertisers etc, users can also design custom reports consisting of sectors, advertisers or websites of relevance to them.
The surge in ad booking has been especially noticeable for some of the biggest sectors such as matrimonial, travel, job and education websites. The biggest names in these sectors, be it makemytrip.com or bharatmatrimony.com, they have all made their presence felt advertising on Times Internet sites. And since they have come back for more, it’s given that they’ve had a phenomenal response from backing Times Internet’s endeavours. Digital medium is steadily increasing in terms of it user base with the latest number touching 53 million as of April 2009, out of which the rural online user base is 3.3 million. Some industry players are quite upbeat and are eyeing around 150% growth in revenues and user base.
AC Nielson associate director Karthik Nagarajan agrees, “Display advertising is expected to substantially expand in India, as internet penetration accelerates and given the substantially lower costs involved in advertising online,” added Mr Nagarajan.
( Source:Times of India )
