No. 1: Apple
Brand value: $57.4 billion
Country: United States
Industry: Computer hardware
The iPhone’s antenna problems are just a blip on the radar for the world’s most valuable brand.
No. 2: Microsoft
Brand value: $56.6 billion
Country: United States
Industry: Computer software
Operating margins for the tech giant continue to best industry darlings Apple and Google.
No. 3: Coca-Cola
Brand value: $55.4 billion
Country: United States
Industry: Beverages
The Coca-Cola brand sold 12.4 billion cases worldwide in 2009.
No. 4: IBM
Brand value: $43 billion
Country: United States
Industry: Computer software and services
Valuable brand plus strong innovation as IBM has earned the most U.S. patents for 17 straight years.
No. 5: Google
Brand value: $39.7 billion
Country: United States
Industry: Internet services
Brand value is up 450% since 2005, when Forbes valued the Google brand at $8.7 billion.
No. 6: McDonald’s
Brand value: $35.9 billion
Country: United States
Industry: Restaurants
The Golden Arches serve more than 60 million people around the world each day.
No. 7: General Electric
Brand value: $33.7 billion
Country: United States
Industry: Diversified
Value of the brand has dropped as GE’s market cap has fallen more than $350 billion over the past decade.
No. 8: Marlboro
Brand value: $29.1 billion
Parent company: Altria/Philip Morris International
Country: United States
Industry: Tobacco
Marlboro’s 42.8% market share in the U.S. is greater than the next 12 cigarette brands combined.
No. 9: Intel
Brand value: $28.6 billion
Country: United States
Industry: Computer hardware
Intel’s second quarter was the best quarter in its 42-year history, thanks to strong corporate demand.
No. 10: Nokia
Brand value: $27.4 billion
Country: Finland
Industry: Telecom
The Finnish mobile giants spends $8 billion annually on research and development.
