Videocon’s new Brand identity
Opening itself to a new foray of change, Videocon, the leading consumer durables company has unveiled a new brand identity and logo which was launched by the leading Bollywood star Shahrukh khan in San Francisco.
The idea behind the change comes from the company’s constant thirst of responding in tune with the changing market dynamics.
To connect with its vast consumer base, Videocon has brought in fresh perspective with a new communication for its consumer durable segment. The new identity clearly defines the consumer-centric approach of the brand and its positioning to be closer to the consumers heart – both in terms of its values and philosophies, as well as its servicing aspects.
The thought that has gone behind building the brand:
Who? – Youth-minded consumers who have a new global mind-set.
What? – A brand that find newer and better ways to inspire their consumers.
Why? – brand that forms an emotional connection with the consumer.
The company is in steady ascent to be in the top amongst the global consumer durable companies. Videocon is the only brand in India to have always maintained rationality and spontaneity in its business practices as it believes that it has to constantly evolve to fulfill what the end consumer desires. Videocon unlike other global business conglomerate is not afraid to think out of the box and try something new.
Videocon believes & is focused on building:
Innovation that Great Value that Consumer experience hanges your life makes technology that delights and or the better accessible rewards
The Videocon logo is the heart of the new brand identity. The Fluid lava reflects the brand idea, ‘Experience change’. The color palette has been chosen to reflect the philosophy of Videocon Group i.e. the color green is symbolic to the company’s ecology drive.
Videocon Group is determined to bring about a change in all its communications both internally as well externally. Strong marketing initiatives with hi-biltz promotional campaigns across all the media i.e. print, electronic and radio plus various BTL & on ground activities, marketing collaterals, visual merchandising etc. have been designed to launch the new identity.The company wants to completely adapt to its new tagline ‘Experience change’, in every sphere of its domain. Internally, also the focus is on further developing latest technology products with thrust on quality and innovation, improved service penetration and increased employee morale.Videocon Group has always been a pioneer, leading the India Consumer durable Industry and this time also the Group is geared up to revolutionise the whole market with its new brand identity and latest product technology.
