Making of No. 1 Private Life Insurer in India
ICICI Prudential is a case study in the role of marketing in reshaping an industry. It highlights how an industry where
Author: Drypen
Successful Advertising Campaign – Brand Pepsodent
Brand: PepsodentAgency: Lowe The Dishoom Dishoom success story Pepsodent’s home run upto 1998 Pepsodent’s credentials of ‘long lasting protection from germs for hours after brushing’, enabled the brand to grow…
Advertisment Making Process
After the marketer selects an ad agency for its product or brand the marketer gives an ad brief to the account executive, the person in charge of handling that particular…
Communication Effect Pyramid
It is a difficult task to translate a sales goal into a communication objective. However, if the brand objective is to raise sales by X% the promotion manager will ultimately…
Advertising exposure model
This represents another model of the advertising and persuasion process wherein the various processes that can occur after consumers are exposed to an advertisement.
Scheduling Strategies for Advertising Campaigns
Burst Campaigns: Often associated with the awareness objective, the burst campaign compacts media activities into a series of relatively short time frames, with relatively long periods of absence from media…
Steps to Media Planning
Every media plan begins with target audience. The target audience can be classified in terms of age, sex, income, education, occupation and other variables. The audience can also be classified…
The Growing Economies (China)
China No other economy has grown as much as China in the last 30 years. GDP:$3.25 trillion
The Media Brief SBI – State Bank of India
Their media brief was to basically cover these 3 points – To develop a composite media plan using all available forms of media so as to ensure that the key…
Porter's Diamond Theory
Porter’s Diamond Theory ( The Diamond – Four Determinants of National Competitive Advantage) Four attributes of a nation comprise Porter’s Diamond of national advantage. They are: Factor conditions Demand conditions…