Branding Archives - drypen.in

What is Brand Management?

Posted on March 20, 2014 by Drypen | 0 Comments

What is brand management? The basic definition is the process of maintaining, improving, and upholding a brand so that the name is associated with positive results. But there is more to learn about brand management than just its definition. After…

Business Branding

Posted on March 20, 2014 by Drypen | 0 Comments

How to brand your Business? What is business branding? How to do it? Businesses stand a better chance of survival when they are recognized and respected brands within the market. Branding is an important part of business that no organization…

Hypercompetition can kill your Brand

Posted on March 18, 2014 by Drypen | 1 Comment

Even companies who truly believe that differentiation is the only way to build a strong brand might end-up with brands that are not differentiated at all- and not from the lack of effort on their part. It has become extremely…

Made in Russia – A brand differentiating strategy

Posted on March 12, 2014 by Drypen | 0 Comments

Where product is made – Differentiation Strategy ! Mention Vodka, and what country comes to mind? Russia. That is the country people associate with vodka more than any other. One of the most popular brands of vodka is Absolut, but…

Design can help to launch a new brand

Posted on March 8, 2014 by Drypen | 0 Comments

Design can help to launch a new brand If you are late into the market like Swatch, you can use a distinctive design as design can help to launch a new brand with help of design differentiation. Swatch was not…

Strong Positioning can work for brands for ever

Posted on March 4, 2014 by Drypen | 0 Comments

FIND A STRONG POSITION AND SIT ON IT In 1982, when Nestle (then known as Food Specialities Ltd.) considered launching Maggi instant noodles, the company had the option of choosing from several alternate positions. The product could have been launched,…

Design as a Brand Differentiation Strategy

Posted on February 22, 2014 by Drypen | 0 Comments

Eighty per cent of the earth is covered with water, making it a widely available commodity. Granted, most of the water in earth needs to be heavily purified and filtered before it is fit for drinking but weather is still…

Specialist a brand differentiating strategy

Posted on February 21, 2014 by Drypen | 0 Comments

Even diversified brands started out as specialists. This is going to knock your socks off. Some of the most diversified companies on the market today actually started out as specialists. That specialisation allowed them to grow into big global brands.…

Opposite Position a brand positioning strategy

Posted on February 20, 2014 by Drypen | 0 Comments

When it comes to soft drinks, Coca-Cola is king. It used to position itself as the real thing and that was a powerful brand branding strategy. Coke was the first cola to get into the market. That meant it was the…

Product Line Positioning by Usage

Posted on February 14, 2014 by Drypen | 0 Comments

Product Line Positioning by Usage To minimize cannibalization, marketers adopt different positions for their brands in the same product category. Differentiation by usage occasion is one such strategy. Union Carbide’s Eveready (dry cell) batteries provide a good example. Till the…