The various stages through which a media plan evolves within an agency are quite complex. They will vary from agency to agency, and within agencies, from account to account. The variations will depend on the size of the problem to…

Media Type: Outdoor  

This article Compares Radio and Magaziens as media of communication.

In addition to deciding upon the content, style and tone of the advertising message, the media through which the message will be communicated to the target audience must also be selected, be it television, newspaper, magazine, radio or other.

How to use reach and frequency in order to reach your prospect customer. You need to take care of following things.