Brand Parle-G Case Study
Born: 1939History: Flagship brand of Parle Products Pvt. Ltd Status: Has a market share of 60% in the glucose biscuits category, worth about Rs2,000 croreBrand story: In the hit Bollywood…
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Case Study Brand – Dettol
Born: 1930, in the UKHistory: Owned by Reckitt Benckiser India Ltd Status: A legacy brand, it was launched in India in 1932. Dettol has become the generic name for the…
Case Study – Brand Lifebuoy
Born: 1895 History: Owned by Unilever Plc., the parent company of Hindustan Unilever Ltd Status: Has 18% market share in the bathing soaps category, worth Rs6,000 crore. Brand story: Lifebuoy…
Case Study – Brand Thums-Up
Born: 1977 History: Launched in India by Parle Agro Pvt. Ltd. Now owned by Coca-Cola.
Case study-Coca Cola
Coca-Cola is, arguably, the world’s most recognized brand, although Google and Nokia will likely close in soon.And this 122 years old, it is definitely an iconic brand, defined for the…
Making of No. 1 Private Life Insurer in India
ICICI Prudential is a case study in the role of marketing in reshaping an industry. It highlights how an industry where
Brand Characteristics
The world is rapidly shrinking with the advent of faster communication, transportation and financial flows. Products developed in one country – Mont Blanc pens, McDonalds, BMW’s – are finding enthusiastic…
Why is Brand Building Difficult
Why is Building Strong Brands so Difficult It is difficult to build a strong brand in today’s environment. The brand builder can be inhibited by substantial pressures and barriers, both…