Definition of Sales Promotion
Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects. DEFINITION OF SALES PROMOTION “Sales…
Tags: sales promotion and marketing
Characteristics of Sales Promotion
Writing about sales promotion tools, Prof. Philip Kotler observes – “they have 3 distinctive characteristics.” Communication: They gain attention and usually provide information that may lead the customer to…
Reasons for Growth of Sales Promotion
There are a number of reasons that are favorable to the growth of sales promotion: 1. Increasing Competition The air of change is gaining momentum after the introduction of economic…
Pull Strategy for Sales Promotion
Sales promotion decisions are significantly affected by whether the company decides to do “pull or push strategies” to accomplish its objectives. Such a decision may require a little or a…