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New Rule of Advertising
The New Rule of Advertising – Authenticity and Not Exaggeration Do you know how precisely you can reach to your target customers? How about if you could track and control…
Evaluation of Advertising Effectiveness
Evaluating Advertising Effectiveness In the world of cut-throat competition, merely having an appealing and professional advertisement is not enough to penetrate into the market and reach to the right target…
How to Create Online Advertisements?
How to Create Online Advertisements? Whether it is an online advertisement, brochures, direct mail, business cards, or conventional display ads, there are certain marketing principles that are universally applicable. Especially…
How Digitalization has Changed the Traditional Advertising?
How Digitalization has Changed the Traditional Advertising? Rapid technology advancement and online information has revolutionized the advertising scenario in recent years. With Internet becoming intrinsically important, the number active web…
Roles of Advertising Account Executive
The Roles of Advertising Account Executive The advertising account executive is the key go-between for both the advertising agency and the client company. This individual is actively involved in soliciting…
Changing Mass Media & Advertising
Changing Media & Advertising The influence of mass-media advertising has dramatically declined. DVDs Blue ray discs allow consumers to watch programs without commercials. The rise in popularity of Satellite dishes…
Percept H wins the creative mandate for Carlsberg
The agency won the business following a multi-agency pitch; the account size is pegged at around Rs 25 crore. After a pitch that was called earlier this year, Denmark-based global…
Historical brand, Indian Railways rolls out its first large-scale corporate campaign
Historical brand, Indian Railways rolls out its first large-scale corporate campaign, which attempts to capture on film the emotional nuances that surround train journeys. Indian Railways (IR) has come out…
Snapshot of TV advertising during H1 '2010 Part 2
Snapshot of TV advertising during H1 2010 – Part 2 Key Findings:F&B 1) TV advertising of ‘Food & Beverages’ sector up by 27 per cent during H1 ’2010 compared to…
Snapshot of TV advertising during H1 '2010 Part 1
Snapshot of TV advertising during H1 2010 Key Findings: 1) 36 per cent rise in TV ad volumes during H1 2010 compared to H1 2009.2) ‘Food & beverages’ was the…
