The Growing Economies (Russia)
Russia American brands are thriving in the new Russia. GDP:$1.286 trillion
Author: Drypen
The Growing Economies ( India )
India’s growing middle class is a strong market for consumer electronics and other goods. GDP:$1 trillion
Agency Structure of Advertising Agency
Broadly there are 6 departments in any advertising agency Account Servicing Account Planning Media
Brand Pyramid The Branding Concept
At the top of the pyramid is the brand that exists at the top of the customer’s mind. This is the happy and the most desired condition that any marketer…
Kingfisher Airlines Marketing HR Financial Strategies
Kingfisher airlines launched its domestic air service operations in May 2005.KFA was promoted by UB group and offered a single class- “Kingfisher Class”. KFA successfully leverage the youthful and vibrant…
The Four Observations of an Extraordinary Executive
The Four Disciplines Discipline 1: To build and maintain a cohesive Leadership Team Discipline 2: To create organizational clarity
Strategic Fit
The extent to which the activities of a single organization or of organizations working in partnership complement each other in such a way as to contribute to competitive advantage. The…
Media Mix
After understanding the various aspects of each media separately and the advantages and the limitations of each, we can conclude that no single media would be able to reach the…
Few Definitions of Branding
David Ogilvy defines brands as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.”Kotler defines brands as “A…
Forms of Advertising
1.Institutional Advertising: This advertising speaks about an organizations corporate image.