During various client meetings and industry peer interactions, I have come across them saying, “I have to somehow manage to touch this figure (Rs 5 crore, Rs 7 crore…irrespective). I got this target from the marketing team for this year.…

Online Customer – evangelist marketing – A Powerful tool of public Relationship Online customer – evangelism is crazy today in internet sphere. Due to amplification in various promotional media, it is essential for marketers that they encourage their old customers…

Pre-crisis time (Public Relations) Embrace the concept of crises preparedness planning, & affect it.

Establishing an public relations program on behalf of a business or industry, or a professional group, involves a series of steps that, although subject to some variation in differing situations, generally will include. Public relations activity has seven steps:  

PRINT MEDIA Most of the efforts chapters make in public relations are through forms of print media, primarily newspapers. These are usually the most visible outlets on college campuses, especially school newspapers, and in the local community.

Pre-crisis time (Public Relations) Embrace the concept of crises preparedness planning, & affect it.

They are mostly inexplicable & because of external factors- like rumors  & negative competitive propaganda. The way to handle this kind of crisis is to establish direct contact with your publics & explain the facts. Silence or the “no comment”…

Perhaps, the major disadvantage of PR is the potential for not completing communication process

There are many advantages of Public Relations which help business in many ways. They are.

Corporate organizations constitute bulk of recognized Public relations activity involving numerous publics.