What Are the Basic Types of Marketing Research? Primary and Secondary Research This is the most fundamental division of research practices. Primary research refers to original or custom research –…

Top 10 Myths about Marketing Research Marketing research is not well understood, especially for business-to-business marketers. Some of the more common myths are listed below, and you may be familiar…

Why Do You Need Marketing Research?   Below are some prime situations where marketing research can be of value to the success of your business:   Determining the viability of…

What is Marketing Research? In the word Research for Marketing Research Re stands for “repeatedly” and Search stands for “Investigation”so research is all about re-investigation done to attain certain objectives. …