Understanding word of mouth While word of mouth is undeniably complex and has a multitude of potential origins and motivations, we have identified three forms of word of mouth that marketers should understand: experiential, consequential, and intentional. Experiential Experiential word…

The sheer volume of information available today has dramatically altered the balance of power between companies and consumers. As consumers have become overloaded, they have become increasingly skeptical about traditional company-driven advertising and marketing and increasingly prefer to make purchasing…

Word of Mouth according to Wikipedia – ” Word of mouth is a reference to the passing of information  from person to person. Originally the term referred specifically to oral communication  (literally words  from the mouth), but now includes any…