If Ghajini secured the honour of the best marketed film of 2008, Vidhu Vinod Chopra’s 3 Idiots qualifies for the title this year. Releasing this Friday, the movie is an…
Six years ago, Tiger Woods, the golf star, became the face for Accenture, a global management consulting, technology services and outsourcing company. The company brought him on-board to represent its…
During various client meetings and industry peer interactions, I have come across them saying, “I have to somehow manage to touch this figure (Rs 5 crore, Rs 7 crore…irrespective). I…
Can the Mahatma be used as a marketing machine? Sitting at the headquarters of Mont Blanc at Hamburg, Germany it must have seemed like a good idea. Like most other luxury…
Almost every non-fiction programme on television has an official radio partner. Radio is also a permanent fixture in most broadcasters’ media plans. Lately, television’s associations with radio have even taken…
Reebok Just Did It, Impossible is Nothing!Brand : ReebokCategory : Best Media innovation – Cinema The communication goal Reebok in India has been perceived as a sports-wear brand rather than…
DOMINO’S ON A ROLL WITH 274 STORES IN 55 CITIES WhenDomino’s entered India in 1995, Pizza was quite low on the taste palate of Indians. Fourteen years and 274 stores…