Drypen, Author at drypen.in

Aamir Khan tries his 'hand' at puppetry for Tata Sky ( New Advertising and Branding strategy from TATA SKY )

Posted on November 13, 2009 by Drypen | 0 Comments

It’s no surprise when Aamir Khan changes his look for a commercial or a film, yet the actor manages to surprise each time and with each new look. Khan has…

Latest marketing strategies followed by brands like shoppers stop and vodafone

Posted on November 10, 2009 by Drypen | 0 Comments

Latest marketing strategies followed by brands like shoppers stop and vodafone 1) New Marketing Strategies and Innovations for Shoppers 1. Providing merchandising for films like OSO and the recently released Love…

HUL ad blitz to regain lost market share

Posted on October 29, 2009 by Drypen | 0 Comments

In an attempt to regain lost market share, FMCG major Hindustan Unilever (HUL) is said to have gone in for an advertising blitz in the September quarter. This, according to…

Advertisers’ tall claims under lens -Govt To Enforce Strict Ad Code On Food, Beverage Products From 2010

Posted on October 27, 2009 by Drypen | 0 Comments

Complan claiming to help children grow taller, Akshay Kumar doing impossible daredevilry to steal a bottle of Thumps Up, Maggi 2-minute noodles extolling ‘taste bhi, health bhi’… all these ads…

Reliance Big TV banks on in store displays

Posted on October 22, 2009 by Drypen | 0 Comments

Recently, Reliance Anil Dhirubhai Ambani Group’s Big TV revealed an all new brand campaign called Joy of Ownership. Spread across six weeks, this multimedia campaign has customer advocacy as its…

Online Customer – Evangelist Marketing – A Powerful tool of public Relationship

Posted on October 20, 2009 by Drypen | 0 Comments

Online Customer – evangelist marketing – A Powerful tool of public Relationship Online customer – evangelism is crazy today in internet sphere. Due to amplification in various promotional media, it…

Brands SANS Frontiers – Overseas they change names, change packaging and overhaul communication and distribution strategies to conquer new markets.

Posted on October 16, 2009 by Drypen | 0 Comments

Brands SANS Frontiers – They are marquee brands in India, but overseas they change names, change packaging and overhaul communication and distribution strategies to conquer new markets Boro is slang…

Author: Drypen