Brand Salience – look at Apple in terms of the CBBE pyramid
Brand Salience – look at Apple in terms of the CBBE pyramid I first heard about the Apple brand when I was about 12 years old when my father bought…
Author: Drypen
Business Gyan from Entrepreneur Richard Branson
Editor’s Note: Entrepreneur Richard Branson regularly shares his business experience and advice with readers. What follows is the latest edited round of insightful responses. Ask him a question and your…
Russia fertile ground for luxury brands
Russia fertile grounds for luxury brands While British consumers are beset by headlines detailing the value being wiped off their homes, last month Elena Baturina, Russia’s richest woman, allegedly shelled…
Early involvement pays off as they provide foundation and give a direction
There are those who spend their learning years with full concentration on their books, to the exclusion of everything else.Then there are others who spend their learning years concentrating on…
Personality and behaviour: a matter of Hobson’s choice?
Personality and behaviour: a matter of Hobson’s choice? This is a question, which keeps cropping up in most of my discussions with clients, friends in the HR profession, and many…
Why brands need to be at the forefront of social change
Few would argue against the need for corporates to embrace social responsibility, a subject discussed at length over the last several years. Why raise it again? Because, for the most…
Consistent consumer segmentation execution
Consistent consumer segmentation execution Follwing are questions you need to answer when consumenr segmentation is under execution. What is your current segmentation approach and model?Do you leverage different segmentation type -value, behaviour and…
Typical Questions That An Interviewer Would Ask
Face the panel, but don’t fall of the chair in a headlong rush attempt to tell your story. Take one step at a time. Don’t go into unnecessary detail about…
Rebranding of Bajaj – Removal of Bajaj Name from the brand Name
In just three months from now, ‘Hamara Bajaj’ could become ‘Hamara Pulsar’ or ‘Hamara Discover’. And the man presiding over this mega transition will be none other than a Bajaj…
Handling resistance to change through Leadership and communication
Link between leadership and communication Leadership has as its own corner stone, the ability to communicate. When we use the word communicate, we are referring not only to the words…