How to measure Brand Equity
Measuring Brand Equity Trying to find out whether or not brand equity is difficult. One method marketing experts use is called as brand metrics. Brand Metrics measure return on branding…
Author: Drypen
Perceptual Mapping
PERCEPTUAL MAPPING When marketers and advertising professionals began to display their interest in the perceptions of target consumer segments, the next natural step was to measure those perceptions. This constituted…
Mobile Application Branding
The massive rise in popularity of iPhones and smart-phones is no secret. Mobile devices allow users the freedom to access almost all the things they would formerly have to do on a…
Branding through LinkedIn – LinkedIn Branding
The past few posts you’ve received from us have been focused on branding through social media platforms, like Facebook, Twitter and YouTube. Yet there is another platform out there specifically designed to allow…
Sponsoring Events To Build Your Brand
Have you ever attended a football game and noticed the amount of sponsorship visible? Perhaps you’ve attended a NasCar race or Formula One race and noticed the amount of corporate…
Re-branding your company for branding success
Believe it or not, re-branding a company to create a new brand, a new image, or a new identity is quite common. It involves changing the visual graphic identity that’s…
Customer service and branding
Did you know the predominant branding efforts of most businesses rest solely on making some cool graphics or a corporate logo and then working to spread that image around to increase…
Branding your business Through Written Communication
Did you know that written communication can be a very powerful branding tool? Whenever you communicate in writing with your existing client base or even prospective customers, you have the…
Branding mistakes
I’ve noticed over the years that plenty of new businesses seem to make the same common mistakes when it comes to branding. Sure, they all seem to understand how important…
Branding Through Social Media
The phenomenal growth of social media isn’t new to most people. In fact, it’s believed that Facebook is one of the most frequently visited sites anywhere on the Internet. Yet…