Myth #2: The Manager’s Job is to Have the Answers Why It’s a Myth: Each time a manager answers an employee’s question, he or she becomes a thief. The manager has robbed that person of the opportunity to think and…

Myth #1: Management’s First Responsibility is to Make the Numbers Why It’s a Myth: While numbers are important, they are always the history of what’s happened in the past. Treating the numbers as the top priority leads to jiggling the…

Editor’s Note: Entrepreneur Richard Branson regularly shares his business experience and advice with readers. What follows is the latest edited round of insightful responses. Ask him a question and your query might be the inspiration for a future column. Q:…

Google the coolest of all   Business Grads’ Search For The Coolest Employer Ends Here: Google. The Search Giant Pips McKinsey To Emerge The Most Preferred Employer In 2010, Says The Nielsen Campus Track B-School Survey Move over McKinsey. Google…

The marketing communications industry world-wide can almost never be accused of jumping the gun. Marketers tend to err on the side of caution, waiting for a more adventurous competitor to make a move, sticking with what they know. Except in…

This is a checklist for owner manager for a small business enterprise or for contemplating going into business for the first time. The questions concentrate on areas you must seriously consider to determine if your idea represents a business opportunity…

Competitive advantage is the key to survival or rather key to lead. We derive competitive advantage by drafting value for the organization. This is done by understanding the value chain of your firm. Michael Porter identified a set of interrelated…

Of all the various ways to differentiate your personal brand — the list goes on and on — here’s one profile you may want to avoid: Young Guy Baggage. Years ago I was speaking to a client about a member…

Ever wonder how some brands survive through time, generations and are future ready, too? Is there a set of rules to replicate their successes? Marketing books would expound through theory and the winning formula. However, sometimes all one needs is…