Coca-Cola brings in new bottles
For most of us, the shape of a 2-liter bottle is something we take for granted.For Hendrik Steckhan, head of carbonated soft-drink brands for Coca-Cola North America, the shape is…
Tags: Brand Strategies
Videocon's new Brand identity
Videocon’s new Brand identity Opening itself to a new foray of change, Videocon, the leading consumer durables company has unveiled a new brand identity and logo which was launched by the…
HAJMOLA – The brand and it's Branding Strategies
Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola,…
Case Study – Brand Lifebuoy
Born: 1895 History: Owned by Unilever Plc., the parent company of Hindustan Unilever Ltd Status: Has 18% market share in the bathing soaps category, worth Rs6,000 crore. Brand story: Lifebuoy…