MUMBAI: Billionaire Anil Ambani, known for his naked aggression and love for scale, has made a quiet entry into the television  broadcasting space. He has partnered with US media conglomerate CBS to set up a joint venture company, Big CBS…

Carlson Marketing enters India Global marketing services company Carlson Marketing has expanded its footprints into India with the launch of its first office in the country in Mumbai on the strength of its relationship with Kingfisher Airlines. Said Carlson Marketing…

More than 20 online ad networks are active Save in India. Is this a good development for an industry that is already fighting the challenge of lower ad inventory costs? Amish Tripathi, National Head, Marketing and Product Management, IDBI Fortis…

After receiving complaints from consumers over Hindustan Unilever (HUL)’s Rin ad campaign, the Advertising Standards Council of India (Asci), the watchdog of the Indian ad industry, is examining the issue. In its high-voltage television commercial, HUL compared the superior washing…

MUMBAI: With the arrival of 2010, Pepsi is ready to adorn the new baseline, Youngistaan ka Wow, an extension of its Youngistaan brand talk that was introduced in 2008. Keeping in line with the new baseline, Pepsi will launch a…

Almost every non-fiction programme on television has an official radio partner. Radio is also a permanent fixture in most broadcasters’ media plans. Lately, television’s associations with radio have even taken an innovative route.

It’s no surprise when Aamir Khan changes his look for a commercial or a film, yet the actor manages to surprise each time and with each new look. Khan has been brand ambassador for Tata Sky, the DTH (direct to…

Recently, Reliance Anil Dhirubhai Ambani Group’s Big TV revealed an all new brand campaign called Joy of Ownership. Spread across six weeks, this multimedia campaign has customer advocacy as its core theme. The brand activation will include print, radio, online,…

The Reliance Anil Dhirubhai Ambani Group’s Big TV, a DTH (direct to home) service provider, has come up with a new brand campaign called Joy of Ownership. Spread across six weeks, this 360 degree high decibel campaign has ‘customer advocacy’…

The rise of the media and entertainment industry in India IT’S been nearly two decades since we gave up the privilege of being ‘entertained’ by a single terrestrial channel — Doordarshan. The satellite invasion changed our habits forever. It’s been…