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Branding mistakes

Posted on September 14, 2012 by | 0 Comments

I’ve noticed over the years that plenty of new businesses seem to make the same common mistakes when it comes to branding. Sure, they all seem to understand how important…

Branding Through Social Media

Posted on September 13, 2012 by | 1 Comment

The phenomenal growth of social media isn’t new to most people. In fact, it’s believed that Facebook is one of the most frequently visited sites anywhere on the Internet. Yet…

How to brand your business using Twitter

Posted on September 12, 2012 by | 2 Comments

No doubt you’re already familiar with Twitter. It’s just another social networking site, like so many others, right? If this is what you think of Twitter so far, chances are…

How to brand your business using You Tube

Posted on September 11, 2012 by | 0 Comments

Social media really does offer plenty of opportunities for branding any small business quickly and positively, even on a small budget. With this in mind, YouTube should play a considerable…

What is Branding?

Posted on August 23, 2012 by | 0 Comments

What is Branding? Branding is an essential element to any business, the personality and identification of a product. It is a process for a company to build a brand image and…

Creating, Managing, Extending a Brand

Posted on August 7, 2012 by | 0 Comments

Creating the Brand Once you have worked out your core competencies, brand values, perceived quality and brand stretch, you can communicate them to your customers. Build the message into everything…

Difference between Branding and Marketing

Posted on July 19, 2012 by | 2 Comments

Difference between Branding and Marketing When consumers see an advertisement for a product that appeals to them, they often purchase the item because of how persuasive the advertisement was. When…

While Handling Teams – Management Tip

Posted on July 5, 2012 by | 0 Comments

Each personals skills are unique – Management tip Each person is individual, has unique skill set for which he was ether hired or has evolved. These individuals when come together…

Mc Donald’s Marketing Mix – 4Ps of Marketing

Posted on June 30, 2012 by | 1 Comment

Mc Donald’s Marketing Mix – 4Ps Product :- McDonald’s places considerable emphasis on developing a menu which customers want. Market research establishes exactly what this is. However, customers’ requirements change…

Roles of Advertising Account Executive

Posted on June 27, 2012 by | 0 Comments

The Roles of Advertising Account Executive The advertising account executive is the key go-between for both the advertising agency and the client company. This individual is actively involved in soliciting…

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