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Thursday, 12 February 2026

Big FMCG sales come in small packages

Posted on September 17, 2009 by | 0 Comments

Big FMCG sales come in small packages LUX soap at Rs 10, Good Day biscuit packet at Rs 5, Nestea premix ice tea pack at Rs 2. These are some of the most popular offers in the consumer products market where companies expect low-priced units to account for more than 40% of their total sales…
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HAJMOLA – The brand and it's Branding Strategies

Posted on July 1, 2009 by | 0 Comments

Born: 1978 History: Owned by home-grown consumer products company Dabur India Ltd. Status: Has more than 60% market share in the digestive products markets worth Rs150 crores Brand story: Hajmola, one of the strongest brands in Dabur’s portfolio, was launched in 1978 with a core proposition of “fun, taste and i digestion”. Its tag line…
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MARUTI 800 – The legacy Brand

Posted on June 24, 2009 by | 0 Comments

MARUTI 800 Born: 1983 History: Launched as a joint venture between the Indian government and leading Japanese automobile company Suzuki Motor Co. The government eventually sold its stake to Suzuki. Now, the flagship brand is Maruti Suzuki India Ltd Status: Maruti 800 has a 4.5% share in India’s 1.5 million passenger car market and is…
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FAIR & LOVELY The Brand from HUL

Posted on June 16, 2009 by | 0 Comments

FAIR & LOVELY Born: 1978 History: The fairness cream brand was developed by Hindustan Lever Ltd (now Hindustan Unilever Ltd) in 1975.The product was then marketed nationally in 1978 Status: According to industry estimates, Fair and Lovely holds 80% market share in the at least Rs1,000 crore by sales Indian fairness cream market Brand story:…
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Strategic Alliance

Posted on May 6, 2008 by | 0 Comments

An agreement between two or more organizations to cooperate in a specific business activity, so that they benefit from each others strengths, and gains competitive advantage. The formation of strategic…

Public Relations Tools – PR

Posted on May 2, 2008 by | 0 Comments

PRINT MEDIA Most of the efforts chapters make in public relations are through forms of print media, primarily newspapers. These are usually the most visible outlets on college campuses, especially…

During Public Relations Crisis

Posted on May 2, 2008 by | 0 Comments

Pre-crisis time (Public Relations) Embrace the concept of crises preparedness planning, & affect it.

Public Relations in Crisis

Posted on May 2, 2008 by | 0 Comments

They are mostly inexplicable & because of external factors- like rumors & negative competitive propaganda. The way to handle this kind of crisis is to establish direct contact with your…

Disadvantages of Public Relations

Posted on May 2, 2008 by | 0 Comments

Perhaps, the major disadvantage of PR is the potential for not completing communication process

Advantages of Public Relations – PR

Posted on May 2, 2008 by | 0 Comments

There are many advantages of Public Relations which help business in many ways. They are.

Corporate Bodies

Posted on May 2, 2008 by | 0 Comments

Corporate organizations constitute bulk of recognized Public relations activity involving numerous publics.

Who needs public relations

Posted on May 2, 2008 by | 0 Comments

The diverse institutions and individuals requiring professional Public Relations go beyond the more traditionally defined corporate world. Who are they? And Who are they.

Public Relations the Process

Posted on May 2, 2008 by | 0 Comments

Public Relations is a planned and sustained activity to help an institution create a social climate favorable for its growth. It is based on the fundamental belief that the survival…

Strategic intent

Posted on April 29, 2008 by | 0 Comments

Strategic intent Strategic intent is a high-level statement of the means by which your organization will achieve its vision. It is a statement of design for creating a desirable future…