A buyers experience can usually be broken down into more or less six stages, from purchase to disposal of the purchase. While making a purchase a buyer moves through a…

One might confuse that segmentation means segment “Targeting”. This is not so . Segmenting market is simply a analytical process of breaking the market into different segments. Targeting is a…

It is difficult to determine what will segment a market into different segment based on different benefit tradeoffs; there are some useful ways of working out the process of segmentation…

When we divide any class or a subject, it is done on certain grounds. The base is created after considering the various fields and the characteristics of students, merit and…